Grunge border design with rough edges

CEO Strategic Advisory + Team Performance

Join the 10% Club, where Strategy Succeeds and Organizations Thrive

Ink splatter border design

More than 60% of executives report they were unprepared for the strategic challenges they faced in senior leadership. Not because they lacked talent, but because no one built the bridge between what they'd been taught and what the role actually demanded.

It's not because they lacked talent, passion, or commitment - but because the most important lessons were never part of the playbook.

Thirty years of experience has shown me that the leading cause of plan failure is bad design - a flaw in the process that ignores the most critical elements of organizational success - purpose, growth, and evolution. But that gets fixed in the initial Strategic Planning & Design effort. The secondary cause is assuming that a static plan will serve you and your organization - it will not. Just like any living thing, your strategy and the people who are tasked with delivering it need ongoing focus, alignment, and adaptation as you navigate the changing landscape.

What happens after you build a plan is all about keeping strategy in motion.

This requires Quantum Intelligence muscle-building on two fronts:

  • First, CEO Strategic Advisory. Designed to give you the tools you need to strategically navigate the complexities of today's business while harnessing the dynamic potential of your team and your organization.

  • Second, Team Performance Coaching. Designed to give your team the tools they need to understand, lead and collaborate in a way that defies silos and status quo thinking.

Smiling woman with curly hair

I used to think strategy was separate and apart from the "people stuff". Then I realized that everything, including strategy, is people stuff.

Erin Sedor
Download 2026 Services Portfolio

The foundation for everything we do in the Performance phase is built during Strategic Planning & Design - now we build onto that work in a cost-efficient and elegant way that expands strategic thought discipline, builds powerfully cohesive teams, and keeps your pulse on not only your strategy but the health of your organization and culture as you navigate the known and unknown ahead with quantum intelligence. I call it QI Performance Navigation, and it is the key to being counted in the 10% that successfully implement strategy.

Grunge border design with rough edges

Quantum Intelligence, as I coin the term, is the awareness of the quantum reality we live in - where everything is energy, everything is connected, and everything moves in response to everything else - together with the capacity to apply that understanding within the realm of business.

Stylized fox silhouette on black background
Ink splatter border design

CEO Strategic Advisory

40% of CEOs are considered to be failing in the first 18 months. McKinsey 2022.

Not because they lack intelligence. Not because they don't work hard enough. They fail because they're unprepared for the strategic challenges they face—and the kind of support they're getting isn't addressing the real problem.

CEOs hire executive coaches to work on leadership behaviors, communication skills, or personal effectiveness. These things matter. But they're not what makes or breaks a CEO's success.

What CEOs actually need is someone who can help them design strategy that works, build teams that execute with alignment, and navigate organizational complexity without breaking everything in their wake.

This isn't executive coaching. ​It's CEO Strategy Coaching - and it's a fundamentally different approach.

​Read about the difference.

What CEO Strategic Advisory Looks Like

Most CEOs don't have a performance problem. They have a support problem. You're running a complex organization with a team you may or may not have chosen, a strategy you may or may not have designed, and a board that's watching the clock. CEO strategy coaching works on the thing that will actually determine your success: how well your strategy, your team, and your organizational reality are aligned. That's a fundamentally different problem, and it requires a fundamentally different kind of partner.

The work I do sits at the intersection of strategic design, team performance, and leadership development — because you can't solve any one of those in isolation. When I coach a CEO, I'm not just helping you communicate better or manage your calendar. I'm helping you see the patterns your team can't see, challenge the assumptions your strategy was built on, and build the kind of cohesion that turns a group of smart individuals into a team that actually executes.

The schedule and structure of our engagement flexes to what you need and when you need it.​​​​

Your strategy looks right on paper but isn't gaining traction — and no one on your team can tell you why.

You inherited a leadership team with talent but no alignment — brilliant individuals pulling in different directions.

You're spending more energy managing internal dynamics than moving the organization forward — and it's showing.

Your board wants results in 18 months, but the problems you're solving took years to build — and the pressure is relentless.

You've invested in executive coaching before and it helped you personally, but nothing changed organizationally — because no one was coaching the system.

The Things That Take Down Good CEOs

Your strategy looks right on paper but isn't gaining traction — and no one on your team can tell you why.

You inherited a leadership team with talent but no alignment — brilliant individuals pulling in different directions.

You're spending more energy managing internal dynamics than moving the organization forward — and it's showing.

Your board wants results in 18 months, but the problems you're solving took years to build — and the pressure is relentless.

You've invested in executive coaching before and it helped you personally, but nothing changed organizationally — because no one was coaching the system.

Is this you?
Smiling woman framed within a hexagon on a honeycomb background.

Erin’s strategic insights and ability to push me are key to my current success. She helps me probe and assess whether or not I am maximizing my time and unique contributions to my organization. Our bi-weekly conversations range from short-term risk management to long-term strategic planning. I was in search of someone to ask me penetrating and challenging questions to bring a new perspective to the way I problem-solve and conduct business, and she has fulfilled that pursuit.

~ Michele Prince., CEO

Performance Coaching for Teams

82% of executives believe their leadership team is aligned on strategy. The actual number? 23%.

​Read about how Strategy Dies in the Space Between Your Senior Leaders

Strategic agility is tied, in no small part to the cohesion of your senior leadership team. High-functioning cohesive teams have a greater awareness of each other’s cognitive, engagement, and motivation styles. They work better together and make decisions faster because they know how to harness the unique dynamics of their team.

​This means better performance. Longer tenure. Lower burnout.

​​This is Strategy Performance Coaching for your team. Real tools. Real insights. ​Conversations that actually move strategy forward.

What Team Performance Coaching Looks Like ​

  • 1:1 monthly sessions with each of your direct reports

  • Quarterly team deep dives to assess strategic performance, agility, and adaptation 

  • Ongoing support through the PrinciplesUs dashboard to build deep peer and leadership relationships

  • Bi-annual 5Cs Culture assessment refresh

Erin brings a strong analytical lens while remaining highly attuned to a diverse cross-section of stakeholders and meets people where they are. Erin helps remove barriers that prevent teams from operating at a high level, creating clarity, alignment, and momentum across the organization.

I highly recommend Erin for executive coaching, risk and strategy work, and leadership development. She is an effective investment with a positive and measurable return!

~ ​Judy Farm, CEO

Woman's portrait in hexagonal frame

Are you ready to join the 10% strategy club?